Other Projects
Developed for a range of different clients, these standalone projects blended innovation and storytelling in both physical and digital formats. From immersive installations to interactive platforms, these initiatives stand on their own creating unique, memorable moments that not only connect brands with people, but also deliver new services and products. Each one existed beyond traditional media and many were recognized at the world’s most prestigious award festivals.
Her Dome
2025
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Role:
Creative Direction
Work done @
DPZ.
Created to combat gender-based violence and protect women, Her Dome addressed a systemic gap: survivors often couldn’t call for help during moments of danger. The project integrated GPS bracelets worn by aggressors and a geolocation app SP Mulher Segura used by women at risk.
The videocase visualized this protection as a digital dome—a safety bubble that automatically alerts the police if a registered aggressor approaches a woman, without requiring her to call for help. This invisible, technology-powered shield was embodied in motion graphics, public messaging, and digital storytelling, positioning the brand as a guardian through design and data.
Recognition
- Cannes Lions - Bronze (Glass)
- Cannes Lions - Bronze (Health)
Pooster
2017
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Role:
Creative Direction
Work done @
JWT Sao Paulo
To connect with parents during everyday moments, Bayer and JWT transformed public diaper-changing stations into charming poster dispensers called “Poosters.” As parents changed their babies, they pulled illustrated posters that doubled as changing mats—each featuring delightful designs and a Bepantol Baby sample.
The idea turned a simple utility into a memorable, shareable brand experience. The combination of utility and delightful design made it instantly shareable on social media, amplifying word-of-mouth with minimal media spend. And earned a Cannes Lions shortlist for its mix of function, emotion, and design.
Recognition
- Clio Awards - Gold (Health/Out of Home),
Silver (Health/Design), Bronze (Outdoor) - Cannes Lions - Shortlist (Health)
- One Show - Bronze (Indoor & Outdoor Ambient Media)
- London International Awards - Bronze (Health)
Production company: Landia, directed by Rafael Rocha
Illustrations by PUM
Art History Condensed
2014
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Role:
Idea, Art Direction
Work done @
AlmapBBDO
Telling centuries of art history in one single image.
The Empty Store
2012
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Role:
Graphic Design, Spatial/Experiential Design
Work done @
Loducca
Rather than sell products, A Loja Vazia inverted retail logic: a pop-up shop in VillaLobos Mall would open each morning empty—and fill only as people donated clothes to it. Over the day, mannequins and racks came alive with donated outfits. Each evening, the store emptied again to prepare for the next wave of giving.
The campaign activated empathy and participation by turning a retail space into a daily, tangible donation hub, blending experiential marketing with social action. Within weeks, the store collected over 3.2 tons of clothing, making it a vivid demonstration of brand-led social design.
Visually and structurally, The Empty Store featured clean, minimalist interiors with donated garments as the only design element—a deliberate contrast that elevated both the act of giving and the brand’s role in storytelling. It received recognition including a D&AD award under “Integrated, Earned Media” for rethinking what retail
can do when it becomes shared experience.
Recognition:
- Cannes Lions - Gold + 3x Bronze
- D&AD - 2 Wood Pencils
- One Show - Bronze Pencil
- Jay Chiat & Effie
Production company: O2, directed by Quico Meirelles
