Her Dome

2025

Role:

Creative Direction

Work done @

DPZ.

Created to combat gender-based violence and protect women, Her Dome addressed a systemic gap: survivors often couldn’t call for help during moments of danger. The project integrated GPS bracelets worn by aggressors and a geolocation app SP Mulher Segura used by women at risk.

The videocase visualized this protection as a digital dome—a safety bubble that automatically alerts the police if a registered aggressor approaches a woman, without requiring her to call for help. This invisible, technology-powered shield was embodied in motion graphics, public messaging, and digital storytelling, positioning the brand as a guardian through design and data.

Recognition

  • Cannes Lions - Bronze (Glass)
  • Cannes Lions - Bronze (Health)
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