
Her Dome
2025
–
Role:
Creative Direction
Work done @
DPZ.
Created to combat gender-based violence and protect women, Her Dome addressed a systemic gap: survivors often couldn’t call for help during moments of danger. The project integrated GPS bracelets worn by aggressors and a geolocation app SP Mulher Segura used by women at risk.
The videocase visualized this protection as a digital dome—a safety bubble that automatically alerts the police if a registered aggressor approaches a woman, without requiring her to call for help. This invisible, technology-powered shield was embodied in motion graphics, public messaging, and digital storytelling, positioning the brand as a guardian through design and data.
Recognition
- Cannes Lions - Bronze (Glass)
- Cannes Lions - Bronze (Health)