Coca-Cola was struggling to stay relevant among teenagers. To reignite that bond, we launched Coca-Cola FanFeat: a live competition featuring fans of Brazil’s top nine music stars. The three artists with the highest number of fan votes would team up to record a single, film a music video, and perform together in a live concert. 

And how could fans show their support? Through none other than the Coca-Cola can. Voting took place on a dedicated campaign microsite. The collaboration led to the creation of the song “Hasta La Vista.”

Recognition: 

• Cannes Lions Festival | Shortlist in Glass
•  Cannes Lions Festival | Shortlist in Social & Influencer
• Clio Music | Bronze in Brand and Artist Collaboration Integrated Campaign
• Effie Awards Latin America | Bronze in Marketing Jovem
• Effie Awards Brazil | Gold in Special Promotion
• Effie Awards Brazil | Gold in General Non-Alcoholic Beverages
• Effie Awards Brazil | Shortlist in Special Branded Content

Production company: O2, directed by Bruno Ilogt

Photograph by Bob Wolfenson