Platform concept: A youth‑oriented, energizing summer campaign encouraging Gen Z to “go gas” and embrace life’s moments with Coca‑Cola’s signature fizz. No celebrities, no gimmicks — just the sensory feeling of a cold Coke in the heat.

Launched on January 21, 2020, and ran through March 21, 2020, with six fresh digital releases every 10 days, unlocked via QR codes on specially marked bottles and cans.

Continuation under same platform: In the following summer (2021), Coca‑Cola Brazil extended the “Vai no Gás” idea with new digital activations and influencer content. 

The most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.

Production company: Nomads, directed by Pedro Becker

Photograph by Guy Aroch