Cama de Gato

2018

Role:

Graphic Design

Work done @

Cama de Gato is a Brazilian bar housed in a repurposed industrial space beneath the Minhocão flyover, known for its communal setup featuring ping-pong tables, large wooden benches and a playlist rooted in punk, rock, and indie genres. Guests often play table tennis for free, creating a lively and welcoming spot for friends to gather.

The bar’s visual identity ties its name Cama de Gato (meaning “cat’s cradle”) to the ping-pong experience. There is a visual resemblance between the string patterns of the traditional cat’s cradle game and the nets used in table tennis. This connection serves as a constructive principle, fusing the bar’s name and atmosphere visually.

Given the length of the name, a standalone geometric symbol was proposed for use in small applications like ping-pong balls. Neon signage on the facade complements the nightlife vibe, while the bar’s branding features simple,  minimalistic and mostly monochromatic layouts that align with its understated, no-frills ambiance.

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