The Circuito Nova Música – Novos Caminhos connects independent artists with diverse audiences in cities across the countryside and the capital of São Paulo, promoting the circulation of Brazil’s new music scene.

Its visual identity embraces editorial minimalism, based on graphic systems associated with contemporary experimental music and the world of institutional visual arts, featuring clear typography and modular organization. The created symbol has multiple interpretationsa labyrinth, a vinyl record, a speaker, or a face with headphones—that reinforce the themes of sound, journey, and identity.

The use if negative space and typographic hierarchy creates a sober and flexible visual, allowing the event’s art to take center stage without competing with graphic elements, ensuring sophistication and consistency for diverse audiences.

Motion by Gabriela Santos