Innovations to Live In
2025
–
Role:
Creative Direction
Work done @
QuintoAndar
Under the slogan “Busque como você imagina” ("Search the way you imagine"), QuintoAndar’s campaign introduces a new AI-powered search tool that allows users to describe what they’re looking for either by typing or talking and finds matching homes based on both written criteria and image recognition.
Rather than just showcasing product features, the campaign frames innovation as an experience. It emphasizes that cutting-edge tech like natural language input and machine learning–driven tag matching translates directly into a user-friendly, intuitive journey.
The campaign extended across 30″ and 15″ cutdowns, digital and radio spots, OOH placements, Spotify playlists, and podcasts. All touchpoints reinforced this vision of effortless, imaginative search
Production company: Immigrant, directed by Pedro Alvarenga
Following the launch of its AI-powered search campaign “Busque como você imagina,” QuintoAndar took its message beyond digital—turning technology into tangible experience. From January 31 to February 2, the company transformed the foyer of the iconic Oscar Niemeyer Auditorium into a free, immersive exhibition open to the public.
Titled “Inovações para Morar” (“Innovations for Living”), the experience invited visitors to explore the intersection of tech, data and human emotion through four themed rooms:
- Histórias Pessoais sobre o Lar, with intimate real-life accounts of how homes shape lives
- Visões Personalizadas da Casa dos Sonhos, where guests described their dream homes and saw them projected in real time
- Dados e Descobertas, showcasing behavioral insights through interactive data and 360° projections
- Evolução da Jornada de Moradia, a visual timeline of how tech has transformed the housing journey
By turning abstract digital solutions into a narrative-driven, sensory experience, QuintoAndar reinforced its human-first innovation promise. The exhibition deepened emotional connection to the brand, blurring the lines between product, purpose, and public engagement—making innovation not just seen, but felt.
