When marketing creates solutions — not just stories.

In the midst of a dengue outbreak in São Paulo, QuintoAndar partnered with biotech firm Oxitec to release genetically modified mosquitoes that reduce disease transmission. Instead of just raising awareness, the brand actively contributed to the solution positioning safer housing as a public health issue.

The campaign, created with GUT, brought this to life through a playful spoof of an action movie: two giant mosquitoes fighting inside a low-quality apartment. It turned a scientific solution into entertaining, culturally relevant content that elevated both brand and impact.

"Mosquito vs. Mosquito" shows how creative teams can go beyond messaging—helping shape new products, partnerships, and solutions that build brand value and real-world change. The campaign was shortlisted at Cannes Lions and awarded at the ANDYs, proving that marketing can be a driver of innovation, not just a megaphone for it.

Recognition

• Andy Awards - Gold (Idea)
• Andy Awards - Gold (Reset)

Production company: SugarCane
Directed by Igor Selingarde