Stories To Live In
2021
–
2022
Role:
Creative Direction
Work done @
QuintoAndar with Porto Rocha + Gut
QuintoAndar became Latin America’s largest housing platform by transforming how people rent or buy homes. By streamlining the traditionally bureaucratic real estate process, the platform made transactions more transparent and user-friendly, connecting tenants and buyers directly with property owners.
As the company evolved, QuintoAndar partnered with PORTO ROCHA to create a new brand identity that reflects its broader purpose—highlighting the emotional connections people have with their homes. The rebrand balances the company’s practical, problem-solving nature with a more human-centered perspective, brought to life through co-creation, warm photography, textured illustrations, and a flexible visual system inspired by frames.
The new identity includes a modern symbol referencing both a floor plan and an open door, an expanded color palette to reflect diverse stories, and a refined iconography for clarity. This rebrand supports QuintoAndar’s global ambitions while staying true to its mission: making homefinding easier, more empathetic, and more connected for everyone involved.
Recognition
- Effie Brazil - Bronze
Illustrations by Haley Tippmann
Photograph by Lorena Dini
Production companies: Barry Company, Myama and Stink
Directed by Breno Moreira, Urso Morto and Squarehead
Following the rebrand, QuintoAndar took its renewed identity to the next level with “Histórias para Morar” (“Stories to Live In”) — a strategic campaign designed to deepen emotional resonance and shift perception beyond transactions. Where previous efforts focused on the functionality of the platform, this campaign placed human stories at the center, showcasing the moments and memories that turn a house into a home.
The strategy was grounded in a powerful insight: a home has the potential to transform a person’s life. It’s not just about four walls—it’s where people grow, heal, dream, and start over. By focusing on real, relatable stories, the campaign highlighted how a new home can mark the beginning of a new chapter—emotionally, personally, and even generationally.
“Histórias para Morar” brought the new brand platform to life, reinforcing QuintoAndar’s purpose while strengthening its emotional connection with users. It positioned the brand not just as a proptech leader, but as a trusted partner in helping people find not just a place to live, but a place to build a better future.
