Red Bull
From the beginning of 2010 to the end of 2013 I built and led the Design team at Loducca that became the core driver of the agency’s visual output developing scalable visual systems for its most important campaigns and high-stakes pitches.
The team´s design philosophy was rooted in systemic thinking creating idea-driven, modular systems rather than one-off assets and in a project-based approach that adapts to the unique needs of each brief while maintaining brand integrity.
Our main client was Red Bull, and we handled everything from local event branding to global campaigns. We approached each project with a balance of creative ambition and strategic clarity, delivering work that was both locally resonant and globally aligned.
Street Art View
2011
–
Role:
UX, UI, Visual Design
Work done @
Loducca
Red Bull partnered with Google Street View to build the world’s largest virtual street art gallery. The online platform enabled users to discover, tag, and share murals and graffiti from cities across the globe, with Brazil leading
the project, contributing over half of the tagged artworks.
Rather than sponsor street art events in a traditional way, Red Bull positioned itself as a cultural curator—elevating urban creativity into a shareable digital experience. Fans could search art by location, artist, or style, and contribute new work using easy submission tools.
The project earned multiple awards — including recognition at Cannes, One Show and Clio — for its use of technology to build community and democratize access to street art.
“Street Art View” stands out as an innovative blend of brand utility, digital mapping, and visual culture — reinforcing Red Bull’s association with urban artistry and creative exploration.
Recognition
- Cannes Lions: Silver
- One Show: Silver Pencil
- Clio: Bronze
BC One
2012
–
Role:
Idea, Graphic Design, Creative Direction
Work done @
Loducca
Sixteen top B-Boys from around the world converged in Brazil, where the event drew on local influences like capoeira and samba to connect with the country's street culture.
The visual identity took cues from Brazilian modernism and urban life, combining vibrant colors, collage, and the iconic Copacabana sidewalk pattern. Inspired
by Carnival energy, elements like serpentine and confetti symbolized spontaneity and celebration.
A cohesive system across posters, flyers, and digital content used bold, kinetic layouts and impactful typography—capturing the raw, expressive spirit of breaking.
Production company: Lobo, directed by Rodrigo Ribeiro
Events
2011
–
2013
Role:
Graphic Design
Work done @
Between 2011 and 2013, Red Bull’s visual identity in Brazil—developed by Loducca—stood out for its bold, culturally immersive, and event-driven design. Rather than apply a rigid global system, the agency created flexible, locally inspired visuals tailored to each activation—from street art and breakdancing to skate and music.
Drawing from Brazilian culture, the identity used vibrant colors, collage, graffiti, and distorted typography to reflect the raw energy of youth scenes. Each piece felt more like underground art than traditional branding, helping position Red Bull as a true cultural participant rather than just a sponsor.
Work done @
Role Graphic Design
