Red Bull partnered with Google Street View to build the world’s largest virtual street art gallery. The online platform enabled users to discover, tag, and share murals and graffiti from cities across the globe, with Brazil leading
the project, contributing over half of the tagged artworks.

Rather than sponsor street art events in a traditional way, Red Bull positioned itself as a cultural curator—elevating urban creativity into a shareable digital experience. Fans could search art by location, artist, or style, and contribute new work using easy submission tools.

The project earned multiple awards — including recognition at Cannes, One Show and Clio — for its use of technology to build community and democratize access to street art.

“Street Art View” stands out as an innovative blend of brand utility, digital mapping, and visual culture — reinforcing Red Bull’s association with urban artistry and creative exploration.

Recognition

• Cannes Lions: Silver
• One Show: Silver Pencil 
• Clio: Bronze