Sixteen top B-Boys from around the world converged in Brazil, where the event drew on local influences like capoeira and samba to connect with the country's street culture.

The visual identity took cues from Brazilian modernism and urban life, combining vibrant colors, collage, and the iconic Copacabana sidewalk pattern. Inspired
by Carnival energy, elements like serpentine and confetti symbolized spontaneity and celebration.

A cohesive system across posters, flyers, and digital content used bold, kinetic layouts and impactful typography—capturing the raw, expressive spirit of breaking.

Production company: Lobo, directed by Rodrigo Ribeiro