Between 2011 and 2013, Red Bull’s visual identity in Brazil—developed by Loducca—stood out for its bold, culturally immersive, and event-driven design. Rather than apply a rigid global system, the agency created flexible, locally inspired visuals tailored to each activation—from street art and breakdancing to skate and music.

Drawing from Brazilian culture, the identity used vibrant colors, collage, graffiti, and distorted typography to reflect the raw energy of youth scenes. Each piece felt more like underground art than traditional branding, helping position Red Bull as a true cultural participant rather than just a sponsor.

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Role Graphic Design